Custom Inserts: Protection Meets Presentation
David Miller
Creative Director at Packbox
The Role of Custom Inserts
Custom inserts not only protect your product during shipping but also arrange them beautifully for an impressive unboxing experience.
Types of Custom Inserts
Die-cut foam provides maximum protection for fragile items. Molded pulp is eco-friendly and cost-effective. Corrugated dividers work well for multiple products. Vacuum-formed plastic offers clear product visibility.
Design Considerations
Consider product weight, fragility, and shape. The insert should hold items securely without being difficult to remove.
Branding Opportunities
Inserts can be printed with your logo, instructions, or brand messaging. They’re an often-overlooked branding touchpoint.
Sustainability Options
Choose recyclable or biodegradable materials when possible. Many sustainable options perform just as well as traditional materials.
Conclusion
A well-designed insert elevates the entire unboxing experience while ensuring your products arrive in perfect condition.
David Miller
Creative Director at Packbox
Leading creative vision and exploring innovative packaging solutions that push the boundaries of design.
